BA (Hons) Marketing

This Marketing degree is designed for students who are passionate about understanding consumer behaviour and the dynamic world of business. Whether you are looking to start a career in a large organisation or a smaller enterprise, this course provides the essential academic theory and practical skills needed to succeed. The programme is taught by industry experts and features guest speakers who bring real-world insights into the classroom. Students will engage with contemporary business cases and have the opportunity to apply their knowledge through work placement modules, such as 'Learning Through Work' or 'Creating a Winning Business'. The course is available on a full-time basis (3 years) or part-time (4 years). By combining academic rigour with hands-on experience, the institution prepares graduates to navigate the rapidly changing marketing landscape. Students also have the opportunity to work towards professional accreditation from the Chartered Institute of Marketing (CIM), further enhancing their employability and professional profile upon graduation.