MSc International Marketing

The MSc International Marketing is designed for ambitious individuals seeking to master the complexities of the contemporary business and marketing landscape. This postgraduate programme is ideal for those looking to advance their careers in a global context, with a strong emphasis on digital transformation, entrepreneurship, and strategic brand management. Students will explore how technology empowers modern marketers and gain the leadership skills necessary to launch and grow new ventures. The course is available in both full-time (1 year) and part-time (2 years) study modes, providing flexibility for diverse student needs. Key themes of internationalisation, digital marketing, and entrepreneurship are integrated throughout the curriculum, ensuring graduates are well-prepared for senior executive roles. With a focus on practical application, the programme includes a final major project allowing students to conduct in-depth research in an area of personal interest. This degree is accredited by the Chartered Institute of Marketing (CIM), enhancing professional credibility and supporting progression towards Chartered Manager status.