BA (Hons) Business Management and Marketing

This joint honours degree is designed for students who want to develop expertise in both business management and marketing. It provides a deep understanding of theory alongside practical work skills, equipping you with the tools for a successful leadership career. The course is accredited by the Chartered Institute of Marketing (CIM), offering exemptions from professional units and the opportunity to gain a dual qualification. You will explore contemporary issues such as social marketing, digital business, and strategic management. The programme emphasises employability, offering opportunities for short and long accredited work placements, including a potential professional experience year. Students can also benefit from study abroad opportunities in Europe, Japan, or the USA. Whether you aim to enter graduate schemes, work in commercial or public sectors, or start your own business, this course provides the entrepreneurial skills and critical thinking necessary to thrive in a globalised economy. The institution is highly ranked for student satisfaction and producing business leaders.