🇬🇧 United Kingdom
Bachelor's
High Demand

BSc (Hons) Digital Marketing and Management

ALARU London · London

Tuition: £9,790/yr
Duration: 3 years
Intakes: Sep, Jan, May
English: IELTS 6.0

Information from london.aru.ac.uk, updated 2 July 2026About this information

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Course Overview

The BSc (Hons) Digital Marketing and Management at ARU London is designed for students who want to excel in the fast-moving, creative world of modern marketing. This programme provides a comprehensive understanding of core business concepts alongside specialised knowledge in branding, consumer behaviour, and digital strategy. Students will explore how to leverage AI and data analytics to drive organisational performance and effective communication. The course is available as a 3-year full-time degree, or a 4-year option including a foundation year for those who need it. Throughout the programme, students engage with real-world case studies and practical projects, ensuring they are well-prepared for the professional environment. By integrating theoretical insight with professional expertise, the institution aims to foster strategic decision-making and ethical leadership. Graduates will be equipped with the skills and mindset required to thrive in the global digital marketing sector, with the added benefit of CIM accreditation supporting their professional progression.

Entry Requirements

Academic Qualifications

96 UCAS tariff points from 3 A Levels (e.g., BCC). BTEC Level 3 Extended Diploma: DMM in a business-related subject. 5 GCSEs at grade D/3 or above for the 4-year option.

English Language Requirements

IELTS 6.0 (Academic level) or equivalent.

At least 3 GCSEs at grade C, grade 4, or above, including English and Maths.

Course & visa options

The deciding factors students weigh most when comparing courses — here's what applies to this one.

With Placement Year
With Post-Study Work
Bring your partner
Part-time work allowed
Scholarship available
STEM-designated

Fees & Scholarships

Tuition (international): £24,500/yr
Deposit to secure offer: £2,000 (deducted from tuition)
Estimated living costs (Manchester): £12,000–£14,500/yr

Scholarships available

Global Excellence Scholarship — £5,000 tuition reduction, automatic consideration for applicants with first-class equivalent grades. South Asia & Africa Merit Award — £3,000, essay-based, deadline 31 May.

Course Structure & Modules

Foundation Year

Critical Thinking Skills

Data Skills

Professional Development Skills

Research Skills

Year 1

Academic and Professional Skills

Sustainable Business in the Contemporary Environment

Marketing and the Digital Context

Business Finance

Year 2

Managing Human Resources

Sustainability in Career Development

Digital Regulation and Compliance

Digital Communications, Social Media and Content Marketing

AI Marketing, Data Analytics and CRM

Year 3

Executing Business Strategy

Understanding Digital Audiences and Consumer Behaviour

Digital Campaigns

Undergraduate Major Project (Leadership in Practice)

Career outcomes

Graduates move into roles across analytics, engineering and strategy. Recent graduate employers span major national employers, consultancies and fast-growing regional startups. The course draws on strong industry ties and a dedicated careers service running sector-specific recruitment fairs.

94%
Employed or further study, 15mo: £38k
Median starting salary: 120+
Industry project partners

🇬🇧 Your route to working in United Kingdom.

As a full-time student you'll apply for a Student visa covering the full course length. After graduating, most of our destinations offer a post-study work route allowing you to live and work with no sponsorship needed for a fixed period — often opening a path toward a skilled worker visa and eventual settlement. Full details on our United Kingdom guide →

Campus Locations

London

Import and Export Buildings, 2 Clove Crescent, Poplar, London E14 2BE

About this information

Last updated: 2 July 2026
Source: london.aru.ac.uk

Course information on this page was last updated from the ARU London website available at london.aru.ac.uk on 2 July 2026. NELO is not affiliated with or in partnership with ARU London; we display course information the institution has published publicly. Fees, entry requirements, dates and other information is subject to change; for the latest details and for admissions, please contact the institution directly.

What students say about ARU London

Reviews from students across ARU London's programmes.

4.5

4.5 out of 5

Based on 3 reviews

Teaching Quality: 4.7
Campus Life: 4.3
Career Support: 4.7
Value for Money: 4.3

Feb 2026
“The international office picked me up from the airport and had my accommodation keys ready. Lecturers actually know your name here.”
Teaching Quality
5/5
Campus Life
5/5
Career Support
4/5
Value for Money
5/5
Ade O. · Nigeria · MSc Data Science
Feb 2026
“The international office picked me up from the airport and had my accommodation keys ready. Lecturers actually know your name here.”
Teaching Quality
5/5
Campus Life
5/5
Career Support
4/5
Value for Money
5/5
Ade O. · Nigeria · MSc Data Science
Feb 2026
“The international office picked me up from the airport and had my accommodation keys ready. Lecturers actually know your name here.”
Teaching Quality
5/5
Campus Life
5/5
Career Support
4/5
Value for Money
5/5
Ade O. · Nigeria · MSc Data Science