BA (Hons) Advertising, Marketing Communications and Public Relations

This career-oriented undergraduate degree is designed to equip students with the essential skills and knowledge for a successful career in the dynamic fields of marketing communications, public relations, and advertising. Based in London, the course offers an immersive experience in one of the world's most important hubs for the communications industry, providing students with unique opportunities for industry engagement. The curriculum balances modern theory with practical application, covering key areas such as brand management, digital marketing, social media, and copywriting. Students will develop transferable skills, including critical thinking, problem-solving, and strategic planning, which are highly valued by employers. Work-related learning is integrated throughout the programme, with opportunities for career-enhancing modules and professional placements. The course is recognised by the Chartered Institute of Public Relations (CIPR) and offers students the chance to apply for accreditation from the Chartered Institute of Marketing (CIM). Whether studying full-time over three years or part-time over four years, students will be well-prepared for professional roles or further postgraduate study.